Apple Inc. An American Multinational Technology Company...

Apple which may be called Apple Inc. some time is an American multinational technology company which is in Cupertino, California which is the base of operations, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. The Mac line of computers, the iPod media players, the iPhone smartphone, the iPad tablet computer, and the Apple Watch smartwatch are the best recognized products offered by Apple. The OS X and IOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity collections are included in Apple’s consumer software. Apple was originally founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to sell and develop personal computers. Apple Inc. actually used to be incorporated as Apple Computer Inc. on January 3, 1977, but then was later name Apple Inc. on January 9, 2007, to redirect its’ moved focus towards consumer electronics. Apple then join the Dow Jones Industrial Average on March 19, 2015. Samsung Electronics is the world’s largest company by Total Assets and the world’s third largest mobile phone maker, in which Apple is the second world’s largest information technology company by revenue. Apple became the first U.S. company to be valued at over $700 billion, in top of being the largest publicity traded corporation in the world by market capitalization, on November 25, 2014. In March 2015 it has been recorded that AppleShow MoreRelatedApple Inc : An American Multinational Technology Company995 Words   |  4 PagesApple Inc. is an American multinational technology Company, which have their headquarters in California, and they are developing, designs, and sells customer sure as, iPads, iPod, computer software, mobile phones, OS X and iOS operating systems, Mac App Store, iCloud the Safari web browser, and the iTunes media player. Also, Apple Inc. is one of the largest information technology companies out there right now and they are the largest company in the revenue too. Also, they are the largestRead MoreApple Inc. : An American Multinational Technology Company1213 Words   |  5 PagesApple Inc. Apple Inc. is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Apple Computer Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 and was renamed Apple Inc. in 1977. Apple Inc.’s has a loyal customer base because of their wide variety of products that are available to their customers. Apple Inc. constantly has to maintain commands among tech-savvy users at the high end ofRead MoreApple Inc. : An American Multinational Technology Company1149 Words   |  5 Pages1. Introduction to the Apple Inc. Apple Inc. is an American multinational technology company, which designs, produce and sells goods of the Computer, Music and Mobile-phone Industry. Apple Inc.’s main products are the iMac, iPhone, iPod, MacBook, iWatch and IPad. Apple’s iPhone was first introduced in 2007 and its sales have risen strongly over the years, from 1.4 million units sold in 2007 to almost 170 million units in 2014 all over the world, Apple has sold almost 590 million units of iPhoneRead MoreApple Inc : An American Multinational Technology Company Essay1468 Words   |  6 Pages Apple Inc. is an American multinational technology Company, and their headquarter is in California. Also, Apple Inc. has effectively manage to be a one of the best successful company in the market and in competitive electronics industry. Being competitive industry they are providing high quality electronic good to their customers. Also, they are the largest technology companies is their world and they are on third largest cell phone manufacturers. I selected this Apple Inc. Company because it’sRead MoreApple Inc. : A American Multinational Technology Company Essay812 Words   |  4 PagesApple Inc. is a American multinational technology com pany. They are headquartered in Cupertino, California. The company was founded by college dropouts Steven Paul Jobs, and Stephen G. Wozniak on April 1, 1976. Their first sales call brought in a 50 unit order. They built the first Apple I computer in the garage of Steve Jobs home without a monitor or a keyboard. Later on they added a colored monitor, a keyboard, and peripheral slots. Sales rose from $7.8 million in 1978 to $117 million in 1980,Read MoreApple Inc. : An American Multinational Technology Company1910 Words   |  8 Pages Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells electronics, computer, and online services. It’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable, and the Apple Watch smartwatch. Apple s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the I Life and iWork creativity and productivityRead MoreEssay Apple Versus Samsung676 Words   |  3 PagesApple Verses Samsung In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person shouldRead MoreMicrosoft And Apple Inc. Financial Analysis Essay1012 Words   |  5 PagesFinancial Ratios Name of student Name of institution â€Æ' Microsoft and Apple Inc. Financial Analysis The financial analysis expressed in this paper shows a comparison of two large firms in the communication and technology industry. Microsoft and Apple Inc. both deal in telecommunication gadgets and accessories within the United States and around the world. The paper focuses on the financial comparison of the two companies for two fiscal years of the year 2014 and 2015. A close analysis of the financialRead MoreThe Globalization And Ideology Of Apple Inc.1244 Words   |  5 PagesIdeology of Apple Inc. Brief introduction to Apple In. Apple Inc. is an American high-tech multinational corporation engaged in researching, designing and producing electronic technology products (Wikipedia, 2013). In 2007, the company changed the name from Apple Computer Inc to Apple Inc. headquartered in Cupertino, California (Wikipedia, 2013). The company was established on April 1st, 1976 by Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne (Wikipedia, 2013). Apple Inc. is popularRead MoreGlobal Economy And Economic Variables1246 Words   |  5 PagesGlobal Economy and Economic Variables are affecting Global Operations of Apple Corporation 2 Executive Summary The macroeconomic discussi ons that Apple s success tends to be very curious things. Here we have a company that s been phenomenally successful, making products people love s and directly creating nearly 50,000 American jobs in doing so, criticised for not locating its manufa cturing operations in America, eve n as Americans complain about the working conditions of those doing the manufacture

Article Analysis Paper - 1275 Words

Article Analysis Paper The United States consumes more than 25% of the world’s petroleum products which is a large percentage, considering only 3% of the world’s oil reserves are produced by the United States. Given the demand for petroleum products such as gasoline, understanding why Crude oil prices have skyrocketed in recent years, is not hard. According to the article â€Å"Ending America’s Oil Addiction,† the surge in crude oil prices can be reduced in large part to the simple concepts of supply and demand. (Cooper, 2008) This paper will define terms such as economics, micro economics, the law of supply, the law of demand and the factors which lead to a change in supply and demand. This paper will also summarize the article and†¦show more content†¦90) Since 2004 the demand for gasoline has been constant and the price of gasoline has continued to rise, causing gasoline expenditures to rise astronomically. However, given that an acceptable substitute for gasoline does not exist, consumers are unable to cutback on the amount of gasoline being consumed. The article suggests that some reasons for consumers’ inability or unwillingness to cutback on the consumption of gasoline are long commutes, the use of vehicles which are not fuel efficient and a lack of alternative solutions such as carpooling and public transit options. The law of supply also suggests that if a firm cuts back on the amount of a good being supplied, the cost of cutting back outweighs the cost of continuing the supply . The Law of Demand The examination of the correlation between the price of a good and the law of demand is necessary to predict how market forces react to a reduced supply of goods. Dictionary.com defines price as â€Å"the sum or amount of money or its equivalent for which anything is bought, sold, or offered for sale.† (para. 2) Price is an essential ingredient of the law of demand. The law of demand is â€Å"quantity demanded decreases as price increases, all other things being constant† (Colander, 2004, p. 188) The substitution of alternate goods accounts for the law of demand. As the price of goods such as gasoline increases, people tend to replace it with similar goods which may have a lower price. If a good hasShow MoreRelatedNegotiation Strategy Article Analysis Paper1062 Words   |  5 PagesNegotiation Strategy Article Analysis Paper Andres Zangara MGT/445 University of Phoenix Every negotiation starts with a process followed by a strategy because without either, then it would be just a disagreement with any kind of resolution to the issue. Making sure that you get what you set out for is important but does not necessarily mean that the other person has to lose in the negotiation so making sure to go through the process and then coming up with a strategy ensures thatRead MoreWK 2 Research Article Analysis Paper1085 Words   |  5 Pages Research Article Analysis Angie Downs COMM/600 December 1, 2014 Linda Research Article Analysis This research article analysis is over the article Undergraduate student researchers, preferred learning styles, and basic science research: A winning combination which is published in the Clearing House Journal and written by Lori Woeste and Beverly Barham. This article can also be found in Week One Electronic Reserve Readings. In this analysis a summary of the article will be providedRead MoreAnalysis Of The Article The Federalist Papers By James Madison Essay1372 Words   |  6 PagesUpon its founding in 1776 the United States has undergone two constitutions, the first being the Articles of Confederation, with the second being our modern Constitution. The Articles of Confederation was adopted on November 15, 1777 and ran the country until June 21, 1788; the date our constitution was ratified. The intentions for our constitutions, according to our Founding Fathers, was to limit and govern the powers of those who limit and govern the state itself. Upon the ratification of theRead MoreCase Summary : Security Fraud1626 Words   |  7 Pagesmany faces. Another reason why Mr. Shkreli s Case is the ideal case is due to the fact that it will allow for a more depth analysis on why individuals commit fraud. In one of the articles I will be annotating as one of the 5 sources, the psychology and sociology behind why individual commit fraud will be annotated, and Mr. Shkreli fits excellently as an example of the articles reinterpretation of the Fraud Triangle. A Canadian Strategy to Combat Investment Fraud is a report that illustrates whatRead MoreCritical Analysis of a Quantitative Research Study1080 Words   |  5 Pagesï » ¿Prepare a critical analysis of a quantitative study focusing on protection of human participants, data collection, data management and analysis, problem statement, and interpretation of findings. The quantitative research article can be from your previous literature review or a new peer-reviewed article. Each study analysis will be 1,000-1,250 words and submitted in one document. As with the assignments in Topics 1-3, this should connect to your identified practice problem of interest. Refer toRead MoreA Computational Asset Vulnerability Model For The Strategic Protection Of The Critical Infrastructure1485 Words   |  6 PagesComputational Asset Vulnerability Model for the Strategic Protection of the Critical Infrastructure† Article Summary of the Article A brief background of this article shows that it presents the doctoral works of Richard White on security under the supervision of Terrance Boult and Edward Chow. The article was published online by the â€Å"International Journal of Critical Infrastructure Protection.† In this paper, Richard White present a new computational model that can be of help in organizing for strategicRead MoreAcademic Research Reflection1203 Words   |  5 PagesReflection Paper One of the most important aspects of conducting a research project is maintaining the ethics of academic research and producing a paper that is free of plagiarism. For a researcher to complete his or her study, it requires referencing the work of others who have analyzed the variable of the topic previously. This gives insight into the problem and makes the research paper more concrete and thus provides more depth to the analysis. Hence, several universities and accredited academicRead MoreA Comprehensive Treatment Plan Based Off Diagnosis Of The Problems At Hand904 Words   |  4 Pagesprophylaxis, root canal therapy (RCT), post and core, porcelain fused metal crown, and night guard were the major treatments. While broken teeth and possible caries lesions will be watched to see if further intervention needed. Literature Review and Analysis The clinical question for this topic is: â€Å"What is the incidence of osteonecrosis following dental extractions on a patient taking bisphosphonates?† The PICO based on the clinical question is: P: Patients needing dental extraction I: BisphosphonateRead MoreThe Real Tragedy Of Romeo And Juliet928 Words   |  4 Pagesthat it would†¦Ã‚  Over the semester, I wrote a total of four papers with three different learning objectives and specific understandings. The first paper, â€Å"The Real Tragedy of Romeo and Juliet† shows my understanding of rhetorical knowledge. The second paper, â€Å"What is a Discourse Community?† shows my understanding of discourse community knowledge. The third paper, â€Å"Genre Analysis† shows my understanding of genre knowledge. Through these three papers, I have achieved the learning outcomes in rhetorical knowledgeRead MoreReflection About Reading And Reflection1090 Words   |  5 Pagesdid in a paper, essay, or project. By participating in this course, I was able to improve in all the four learning outcomes: reading, writing, research and reflection. Reading and writing are two completely different beasts. Reading is a beast that is already there and waiting for you whereas writing is a beast that you have to create and deal with on your own. As I have stated before, my favorite part of English is the reading aspect. Before I took this class, when I would read articles, essays

Norm Violation Essay Free Essays

Brenda Mora 4 October 2011 SOC 101-3003 Norm Violation Exercise The norm violation exercise that I decided to experiment with was invasion of space. My plan was to go up to random people in small groups of three or four and ask one of them for help, thank them, hug them, and walk away; my friend thought it sounded like fun so he volunteered to perform the encounters. If somebody I didn’t know came up and hugged me for no apparent reason I would most likely think they were either weird or drunk. We will write a custom essay sample on Norm Violation Essay or any similar topic only for you Order Now For this reason I decided to do this particular experiment. Most of the people my friend hugged did not react in the way I predicted. I decided to carry out the experiment at the Wal-Mart on Charleston and Decatur since it’s close to where we both live and it is never scarce in people. We enacted the experiment in different sections of the store since there were more dense amounts of people in certain areas. The areas where we performed the experiment were in the electronics department, the home decorations department, the food section, and the cash register section. The electronics department had plenty of people, males in particular, I was especially eager to see the feedback of the men in this section since my friend is a guy. The home decorations department had plenty of females; the food and cash register sections had a mixture of both genders. The first person we approached was a male Wal-Mart sales associate arranging phone displays in the electronics department. We both went up to him and my friend asked him where the exercising equipment was located, he responded and pointed us in the direction, as I walked my friend thanked him and gave him a big bear hug. The sales associate let my friend hug him, patted his back, laughed, and starred at us in an awkward manner as we left. He didn’t have much reaction to my friend hugging him. It didn’t seem to have bothered him, as soon as we left he simply returned to his work. The second encounter involved a man with his wife and son and what seemed to be one of their friends or relative which also occurred in the electronics department. My friend went up to them as I stood behind a magazine rack and he asked the woman’s husband if he could point him in the direction of the clothing department. The man gave my friend directions and just as he was returning to the conversation between his friend and wife, my friend quickly put his arms around the slightly large man and embraced him for about three seconds before he let go, thanked him, and walked away. As my friend walked away I noticed the man simply and quickly returned to his conversation as if nothing had happened. His wife and friend starred at my friend as he walked away and laughed as if they still couldn’t believe what had just happened. The third and fourth group of people that we encountered took place in the home decorations section of the store. Both groups were all women; one group consisted of two women and the other group of three young women. The first group of two women seemed to have been a mother and a middle aged daughter, my friend approached the women and asked for their opinion on an item, the daughter answered him but before she could go back to her business he hugged her, I noticed a frightened expression on her face and my friend told me he noticed she held on to her mother’s arm as he hugged her. The second group of women were also asked for their opinion on a Halloween decoration, the girl told my friend what she thought and before she could get back to her business he hugged her. One of the two girls with her asked her if she knew him and the other girl laughed and starred at my friend, the girl herself couldnt believed it and she even blushed a bit. The fifth and sixth encounter took place in the food and cash register section with a distinct group of people; the first was a family of three consisting of a husband, wife and child and the second of two female Wal-Mart sales associates surrounded by people in line waiting to pay for their groceries. The family of three were choosing their food when my friend approached the husband and asked him if he could reach something from the top shelf for him since he was exceedingly tall, the man gladly agreed and my friend thanked him and quickly hugged him. The wife laughed while the child took no notice and as my friend walked away the man stopped him and said â€Å"Your welcome, man†, this was the first time anybody had responded to his action. The second group of females at the cash register were helping customers when my friend approached them and asked for help, one of them gave him directions and began about her business when he hugged her, she laughed and went back to what she was doing. However, her co-worker did not approve and gave my friend a cold stare as he walked away, the people waiting in line laughed for three seconds, gave a few stares, and went back to their business. The last group of people were two males, an older and younger brother who were testing out video games in the electronics section. My friend walked up, stood next to them and asked for their opinion on a video game, the older boy answered my friend and as soon as he finished my friend hugged him and quickly walked away. As he walked away I observed the younger boys face which expressed how much he couldn’t believe it, the older boy didn’t laugh at first but then he came around, shook his head, laughed and walked away. My friend said that as he hugged the boy he went stiff and said â€Å"whoa†, as if he tried to tell him to back off, but no words could come out. This boys reaction was my favorite because the expression on his face said let me go but at the same time he seemed scared as if my friend would hurt him if he said anything. This experiment was interesting because of all of the different reactions that I saw. I did not expect for most of the reactions to result in the same way. I hoped for somebody to speak up and ask what my friend’s problem was but nobody seemed to care much. The only reactions that truly caught my attention were the three females where one of them blushed and the group with the older and younger brother where the older brother tried to speak up but couldn’t. Besides a few cold stares, there were no severe consequences. How to cite Norm Violation Essay, Essay examples

Psychology Observing the Surrounded Environment

Question: Discuss about the Psychology for Attributes in our Daily Lives. Answer: Introduction: Reflective Assessment for Online Learning Based on the Weekly Activities We learn through observing the surrounded environment (Dabbagh Kitsantas, 2012). Whether it is the corporate settings or any personal community, we have been learning the diversified attributes in our daily lives. Similarly, this report will be discussing the reflection on the learning assessments related to the weekly activities. In a workplace, we have to work with our colleagues and other staffs. The major attribute that I learned during the coursework was the effective communicational process. The workplace is mostly surrounded with the people of diversified cultures (Yusuf Zain, 2014). While communicating with other colleagues, I found the language differences as well as the diversified attributes. I have learned a set of traits that are beneficial for my future career. At the initial stage, everyone needs to recognise the potential attributes or the learning skills, knowledge, and attributes. While working in a corporate setting, I need to be knowledgeable enough regarding my responsibilities. However, I have noticed the major attribute that I need to maintain while working with other colleagues is the efficient communication skills. We work in a setting where we have to deal with people of diversified cultures and languages. Hence, if I need to be successful, I need to concentrate on several specified skills that are fruitful for my career. A strong communicational skill is effective enough for me to understand the working attributes. I even need to pay attention towards my emotional intelligence skills to understand the basic needs and requirements of the workplace environment. Another major attribute that I need to adopt is the efficient focus skill. If I can focus on a purposive value, it would enhance my knowledge in the corporate field. It is important to mention that while working within an organisation, I have to acquire the skills of working with team. Hence, the teamwork skill is very significant in terms of developing the career (Gallie et al. 2012). While working in a team, I can gather knowledge about several technicalities and the professional attributes from my colleagues. It is determining the growth of my career skills. Apart from all these skills, I need to concentrate on my balancing power for facing the uncertain situations. I require using my flexible thinking to deal with different situations. Both the digital learning and the other learning contexts include the pros and cons. If we take the face to face learning into consideration, we can find that it is much easier to communicate with our teachers and other associates. However, in case of the digital learning we are unable to express our thoughts that may arise during the course study. The difference between these two learning processes is much prominent. In case of communication, I can imply that the digital learning process is available through chat forums, video sharing, uploads, and downloads. However, whereas we can communicate directly with our teachers or professors and share our feelings, the chances are less in the digital process (Phillip Cain, 2015). On the contrary, if we concentrate on the effectiveness of digital learning process, we can ensure that it is accessible to us 24*7. Moreover, we can get more information through different internet sources. However, the personal experiences are always better to d erive knowledge about the real scenario. If I concentrate on my learning materials, I need to focus on the informative sources, which are helpful for enhancing my knowledge. I have used many of the informational websites, e-books, peer reviewed journals, academic papers, and social media sites. People assemble their experiences through their writing in such sources. Hence, obtaining the idea from these sources is helpful for my learning skills. I have found that if I can assemble my extensive knowledge gathered from these sources, I can review them on daily basis and improve my personal and professional skills. It is important for me to collect the information that is relevant and credible. The information should demonstrate the purpose of my study and the areas of interests. While structuring the ideas received from different theories, the comparison between the real scenarios with the virtual world becomes clear to me. However, it is important to search for the authentic and verified sources. If I collect the relevant ide as from these sources, it would be beneficial for me to incorporate my knowledgeable skills with the gathered information. Hence, I do not depend only on the lecture notes and prefer to gather more information from other sources as well. At the end of the learning session, I review these documented skills for improving my professional and personal attributes. References Dabbagh, N., Kitsantas, A. (2012). Personal Learning Environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning.The Internet and higher education,15(1), 3-8. Gallie, D., Zhou, Y., Felstead, A., Green, F. (2012). Teamwork, skill development and employee welfare.British Journal of Industrial Relations,50(1), 23-46. Phillip, S., Cain, M. (2015). Instructors' Perspectives of Their Initial Transition from Face-to-face to Online Teaching. Yusuf, B. N. B. M., Zain, A. B. M. (2014). The Effect of Cultural Diversification on Working Performance of Expatriates in the Higher Learning Institutions.

Lab Report Discussion Sample

Lab Report Discussion Paper We have made four set-ups in two different specimens. Onion and Boat of Moses skin with water, 2%, 5% and 10% salt (NCAA) Solution. Based on our experiment, the result of the set up explains that the presence of the salt solution results in outward diffusion of water and the collapse of the protoplasm. In table 1, we have observed under the microscope that the onionskin mounted with water has no results of polymerase cell (0%). This time, we have repeated the procedure with 2% salt solution and it is observed that there are 6 (3. 9%) localized cells. In the 5% salt solution, there are 119 (87. %) polymerase cells. And in the 10% salt solution, there are number of polymerase cells present. In table 2,same procedure was done but with different specimen. We have observed that the boat of Moses mounted with water also has no results of polymerase cell (0%). In the 2% salt solution, there are about 20 (43. 4%) polymerase cells. 46 (88. 5%). Polymerase cells were also observed in the set-u p with 5% salt solution and in the solution, all of the 59 cells are polymerase (100%). Thus, increase in percentage of the salt in a solution also increases the number of the polymerase cells. Water passes out of the cell towards a region of lesser water concentration which results to the shrinkage of the protoplasm (Figure 1). This shrinkage away from the cell wall due to excessive loss of water is called polynomials. Figure 1. Polynomials in Ilium Cheap : The first image in the left shows that the cells mounted with water shows no signs of polynomials, in the middle mounted with 2% NCAA solution shows minimal shrinkage of cells, in the right most image mounted with 5% NCAA solution almost all of the cells were polymerase. After observing the onion and boat of Moses skin in the different solution, we have replaced the solution with distilled water. Based on our observation, when the solution is replaced, the protoplasm regained to its original form simply because of the vacuole that absorbs and stores the water. This then results to the inward diffusion of water. If after a short time, however, the polymerase cells are transferred from the salt solution to pure water, the direction of the et water movement is reversed, for there is now relatively more water outside the cells than there is inside. We will write a custom essay sample on Lab Report Discussion specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lab Report Discussion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lab Report Discussion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Water thus passes out inward, the protoplasm increases in volume as the outdoor pressure of the cell sap increases, and the tissue regains its turgidity. (H. Fuller and Z. Caruthers) Reference: The plant world fourth edition Harry Fuller and Zane Caruthers 1963 United states of America: Holt, Rinehart and Winston, Inc.

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buy custom William Shawcross essay This Book Report is about Allies by William Shawcross published by Publicaffairs published on January 6, 2004 in New York. In March 2003 the United States, England, and their coalition allies took massive perils in attacking Iraq. They jeopardized one of the most thriving coalitions in history. They jeopardized both the United Nations and themselves. And they periled forming a new marsh in which terrorists could breed and prosper. Allies by William Shawcross is an investigation of the risks taken in Iraq, the motive for them and the ways in which the confrontation posed by Iraq was different from anything faced by the post-war Western accord. Perhaps for that rationale, the choice to go to war in Iraq endangered, and to some level still intimidates, to obliterate that accord. William Shawcross, a notable foreign writer with an unrivalled viewpoint on international associations, shows why the United States had to take the path; why Britain-and many other countries pursued; and why Franco-German fabrication and hindrance had to be brushed aside. Without reducingthe realism of the continuing risks or rejecting that blunders were made along this most tricky of journeys, Shawcross disputes fervently that going to war in Iraq was the correct thing to do. William Shawcross first came to fame with Sideshow, a buzzing denunciation of Henry Kissinger and Richard Nixon's measures in Cambodia. This time he vigorously supports the armed forces actions of the United States administration as it attacks Iraq and overthrows the government of Saddam Hussein. Preventive war is not the uncharacteristic approach that some of George W. Bush's detractors might propose but rather an essential plan in dealing with perilous dictators. Shawcross tramples calmly on the argument over the reality of WMD (weapons of mass destruction) and the anxious setting of post-Saddam Iraq while telling at length the human rights offenses committed by Saddam Hussain and his sons Qusay and Uday to make the point that that the war was necessary. France and Germany are cast here as ungrateful opportunists for their antagonism to Bush. Jacques Chirac, in particular, is on the receiving end of much hostility by Shawcross who neverr lets pass an opportunity to mention nickname s like "The Crook" or "Super Menteur" to illustrate the president of France. Strangely, given the book's title and cover photograph of United States President Bush and British Prime Minister Tony Blair, there is slight inside information on the bond between the two men and the American and British decision makers that hasn't been well recorded in conventional news channels reporting of the war. This inconsequentiality widens to the rest of Allies as well. I wished for some ground-breaking examination or radical study but Shawcross frequently just presents his view: that Saddam was treacherous, the Americans were correct to eliminate him, and that the UN and much of Europe were incorrect to object. Another dilemma with Allies is how fluid the condition in Iraq was as the book went to press. As a consequence, Shawcross's examination runs the possibility of being obsolete and inappropriate within a moderately short period of time. Allies is a swift read and Shawcross is a very good writer but one desires that he could have given more profundity to such a complex situation. Buy custom William Shawcross essay

Malaria Research Paper Example | Topics and Well Written Essays - 1500 words

Malaria - Research Paper Example The paper attempts to explore the type of microbes that cause malaria; symptoms of malaria; the system it affects and the cellular and molecular mechanism of malaria along with the key proteins involved in this process. The paper also aims at exploring the efficacy of drugs for the treatment of various forms of malaria and the challenges ahead due to drug resistance developed by malarial parasites. Microbes Responsible for Malaria As such many microbes are responsible causing malaria; however, the important ones are plasmodium vivax and plasmodium falciparum causing malaria in most part of the world (World Malaria Report). Symptoms of Malaria Usual symptoms of malaria are shivering, fever, vomiting and headache and likely to appear only after a week or two after the mosquito bite. In case of cerebral malaria, clinical symptoms resemble considerably to the symptoms that arise from meningitis and pneumonia and therefore malaria microscopy cannot help there much as a diagnostic tool for clinical management. If not treated in time, malarial parasites can cause death as it disintegrates red cells and disrupts supply of blood to the major organs of the body (World Health Organization). Cellular and Molecular Biology of Plasmodium At cellular level plasmodium performs two major actions. Erythrocyte invasion is the first action that plasmodium finishes at the cellular level. After invasion it modifies erythrocytes to make them fit for habitat (Wiser). Plasmodium is known to have three invasive forms such as merozoite, ookinete and sporozoite. It will be worth pondering on the erythrocyte invasion of merozoites. Merozoites take no time to enter erythrocytes because erythrocyte is the preferred host cell type. The invasion is a complicated process but it passes through four steps and that can be described as Merozoite binding; Erythrocyte deformation and reorientation; Junction formation and parasite entry (Wiser). Though several merozoite surface proteins participate in the action, merozoite surface protein-1 (MSP-1) is the prominent of all. Moreover, the circumsporozoite protein (CSP) also participates in the whole process of targeting sporozoites. After binding to the erythrocyte is complete, the 'apical end of the parasite' gets aligned with erythrocyte membrane. This also results into erythrocyte deformation. Apical membrane antigen-1 (AMA-1) is involved in the realignment process. Specialized apical organelles called micronemes, rhoptries, and dense granules are involved in the invasive process of parasites. With the invasion of parasite, the apical organelles are spewed out indicating that organelles do play some role in invasion. It has been established that micronemes are spewed out as the contact between the parasite and host takes place. The rhoptries are discharged after the micronemes. Once the parasite completes its entry, dense granules are released modifying the host cell (Wiser). Specific Interactions and Junction Formation Formati on of junction, between the parasite and host cell, takes place once microneme discharge is complete. That means microneme proteins play important role in junction formation (Wiser). Key Proteins Involved in the Process a) Duffy-binding protein (DBP) from P. vivax; b) A 175 kDa 'erythrocyte binding antigen' (EBA-175) from P. falciparum; c) Plasmodium sporozoite surface protein-2 (SSP2). It is also called TRAP (thrombospondin-related adhesive protein). The parasite undergoes metamorphosis when it enters erythrocyte. During this time,

A company that provide great customer service in its industry Essay

A company that provide great customer service in its industry - Essay Example nt here to understand the concept which was coined by George Ritzer whereby he kept the name ‘McDonaldization’ which is in relevance with the continuation of Max Webers theories related with bureaucracies. (Bassett, 1992) Max Weber has put in place a definition related with bureaucracy as being a large hierarchical organization which governs the basis of formal rules and regulations and which forms a lucid arrangement of tasks that need to be undertaken. McDonald’s believes in satisfying its customers all over the globe as there is a premise to regard the customers as the most important entity for the existence of this international fast food chain. The customers for McDonald’s mean everything for them as they are the people who introduce new and fresh concepts into the restaurant industry every now and then. Workers at the restaurant are given the tasks to grill, preparing French fries, working the front register and lastly taking orders at the drive through windows present at the selected McDonald’s outlets. McDonald’s has a network of authority starting from the workers, crew chiefs, shift managers, salary managers and up till the owner of the outlet in essence. (Lowenstein, 1997) McDonald’s has enforced within the fast food chain an impartial application of rules and policies so that there is no compromise on this tenet at any cost. McDonalds has maintained highest quality standards, personalized greetings at the registers and doors as well as at the drive through windows. McDonald’s has attained the role of being a bureaucratic chain more so because it is the most efficient means of managing a diverse set of people across varied geographic locations and societal segments. This leaves one to wonder as to why the process of McDonaldization has attained so much success when one thinks about McDonald’s. One must attach special linkage with fresh changes and mind-blowing conceptual moves when there is a visualization of McDonald’s in the

Critical evaluate (debate) the positive (good) and negative (bad) Essay

Critical evaluate (debate) the positive (good) and negative (bad) influence of knowledge management and organizational learning to an organization to form competitive advantage - Essay Example nt position in this as they are the real â€Å"knowledge producers† and hence any new knowledge that a company looks for is produced courtesy through these people. (Rocca, 1992) Competitive success is basically commanded by the companys capability to harness and indeed develop new forms of knowledge, gained either by observation or by experience attained, which can be called as assets that in turn create the required â€Å"core competencies† of the said organization. (Sims, 2002) While these competencies do exist in many forms, learning on the part of a particular company plays a pivotal role, which eventually ventures into other resources of knowledge to generate high-class and exceptional showing from the company’s employees. (Dunn, 2001) Core competencies, which usually flow out of a company, provide characteristic benefits to both the customers as well as any other individuals attached with it. These are generally espied as being the foundation of forming a competitive advantage within the said company. (Chang, 2001) It is quite true that there is a host of ways in which new knowledge within a company is facilitated within its ranks. The need here is to classify them with respect to their importance, which include the cultural infrastructure can be changed within a company so as to gather some proportion to the fact of the actual remains that have to be taken care of in the company and in its employees’ minds. It demands idealization and disclosure of everlasting knowledge that is created over a certain period of time. This usually requires basic changes to already set cultural notions in companies and more so in the minds of their employees. (Fahy, 1996) Also operational infrastructure is changed through human resources organizational practices that are managed and received by the employees and other people in a different way altogether. A basic revamping of a knowledge-centered company is required here, which would involve the job ladders, compensations,

Youth Today Essay Example for Free

Youth Today Essay We live in an enthralling world and even more enthralling society. From the moment we wake up until the moment we go back to our beds, we avail of media. At the end of the day, you avail of the latest news from your television and crave for your favorite music over the radio and even log on to be connected to the rest of the world through the World Wide Web. Our society is becoming more and more capable of being constantly informed, entertained, and connected to the other individuals at the click of a button. Life without media is simply unthinkable. The youth of today is perhaps the most significant users of media. As Burtina (2005) posits the idea that as intelligent as we are, with the freedom and ability to make our own choices, the issue on how much influence does media have over our decision can be put to a test. This could be one of the stringent issues that can necessitate a lengthy explanation and can provide a good avenue that there can be no doubt that media influences us in innumerable ways. Mass media plays a vital role in the lives of the people in the society. It is a tool for news, information, promotion, and a platform for sharing ideas. It has a unique capability to dramatize, to focus, to reinforce and more importantly, to ensure that people participate in a process called bottom up communication. Not only that, mass media also contributes to the dissemination of information and popularization of practices that all add up to the cultural heritage of a nation. The mass media can be one enormous factor in our environment that influences decisions and acts to inspire the youth. It is noteworthy that not all messages that media projects, though, are not at all positive. Mckee (2009) has given some significant questions such as: Do you feel attempting a stunt from a movie? Do you base your fashion on what you see the celebrities are wearing? Do you copy the hairstyle of your famous personalities? Have you ever attempted to walk model like in an attempt to imitate those ramp models in fashion shows? If the answer is yes to any of these questions, then it is fitting to say that media works positively in exerting influence in one’s life. Youth Culture Media strongly affects youth culture. A teenager’s life has never been considered â€Å"boring.† From cellular phones to iPod Touch, he would present the latest Lady Gaga, and Justin Bieber’s latest songs. You would also see dangling earrings to skimpy shorts and mid-rift blouses. Name the culprit – it’s the media. Lady Gaga’s fashion and manner of dressing may be too much for our youth but who would want to be left behind? As the word bandwagon would apply, it simply means equipping oneself with media’s hype. There are superstars – from movie idols, singing sensations and a lot more to mention that introduce songs and dance crazes that become for a while part of popular culture. According to Maslog (1992) only those with integrity are likely to endure and become part of the culture. He continued by saying that the rest are thrown into the dustbin of history. Examples of the more enduring musical contributions, perhaps, are the Beatles’ music, the Elvis rock and the Armstrong blue. They may not sound â€Å"pleasing† to the ears of our youth today but these are concrete examples of media’s propagation of popular culture. On the other hand, Maslog pointed media for the proliferation of fashion. It is noticeable that every year the high caliber gurus of fashion led by Christian Dior, from their fashion olympuses in Paris, New York or London, make their latest pronouncements about the newest thing to wear for milady. And annually the mass media dutifully report these pronouncements to a female world waiting with bated breath to wear what Christian Dior thinks they should wear. It is fantastic to see how men can dictate to a world of women what they should wear year after year. Historically, we can recall how the mini skirt started in a small way in London way back in 1967. It was within five years the mini skirt enveloped the whole world, which caused a drop in textile sales, and became the symbol of the female liberation from social restrictions. In connection with this, then came the maxi, a reaction to the mini, and then the midi, a compromise. If it not the hemline it is the neckline that is going up or down. Among those who became popular icons and styles are Marilyn Monroe, the GI pin-up girl of Vietnam, popularized the plunging neckline and the cleavage. After these, came the see-throughs and the Cardigan top, which is nothing more than a loose shirt or jacket worn over hot pants or bikini wear, thanks to mass media. What will happen to the next millennium trend of fashion? Candy, Vogue, Cosmopolitan to name a few can give us the answers and for sure whatever it is the fashion pages of the newspapers, from television and movies will never tell a lie . Youths are the main targets of the sophisticated fashion.

Love in Poetry Essay -- Robert Burns Carol Ann Duffy Love Poems Essays

Love in Poetry â€Å"The course of true love never did run smoothly,† (William Shakespeare.) How far do you think the three poems you have read conform to this view? Throughout history love has been a favoured theme with many poets in their writing. Carol Ann Duffy, (born 1958) tackles the issue of love in her poem â€Å"Valentine,† as does Percy Bysshe Shelly (1792-1822) in the poem â€Å"Love’s Philosophy,† and finally Robert Burns (1759-1796) considers the topic in â€Å"A Red Red Rose.† As different poets throughout history have written about the topic it is not surprising that all three contain different and contrasting messages and viewpoints. It is clear that with the passage of time, views have become more pessimistic or some may say realistic. However, poems written in the eighteenth century still have relevance today. â€Å"A Red Red Rose† by Robert Burns portrays a very positive image of love. Firstly, Burns compares love to â€Å" a red, red rose.† This is a traditional object linked with the theme of love and through this comparison it is clear Burns is praising love. Burns describes the rose as â€Å"red, red.† This a bright, vibrant, sensual colour commonly associated when extolling love and appealing to the visual senses. Burns also compares love to â€Å" the melodie, that’s sweetly played in tune.† This vivid description appeals to the reader’s auditory senses. The fact that Burns implies love appeals to several different senses demonstrates that he feels love is a powerful influence that can be experienced by all. In the poem love is portrayed as a unifying force. Images of the sea, â€Å"the seas gang dry my dear† give the poem a natural element. This emphasises that love is universal to all. The image of the rocks, â€Å"t... ...ve characteristics of love but Valentine does address these issues more forcefully and in greater depth. Carol Ann Duffy wrote her poem nearly 200 years after Burns and Shelley. This means that a negative opinion of love would have been more accepted in society. Duffy may also have experienced a particularly painful relationship that may have ended on bad terms. My personal favourite out of the poems is Valentine as I feel it does show a very true side of love but achieves this in an original and exciting way. In connection with Shakespeare’s statement, it is clear that Duffy most definitely agrees with it while Burn is in no doubt that the course of true love does run smoothly. Shelley, however, does not agree or disagree with the statement and I would personally agree that in some case love does run smoothly while in other relationships it does not.

Indian Marketing Environment

Indian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between releigions and like that. So in this way whosoever desires to enter in the indian market must realize both the faces of this country.They should realize the serious challenges of doing business here like segmenting the market properly, Understanding country's social and cultural issues, getting through government beaurocracy and understading economic and political situation. There have been bunch of examples of companies who have tried to enter in Indian markets without taking care of these issu es and have failed badly. Now before understanding Indian Marketing Environment, it is important to understand what is Marketing Environment. Marekting Environment consist of factors and forces outside or inside the organzation that affect its business in the market.The marketing environment is divided into tow different environments. 1) Micro Environment: It consist of factors lose to the company that have a direct impact on the organization strategy. This includes company's suppliers, distributors, customers and competitors. 2) Macro Environment: It consists of larger societal forces. And these are beyond the control of the organization. These shape the characteristics of the opportunities and threats facing a company. For example, Economic, Cultural, Political, Demographic and Technological. Demographics EnvironmentIt is the study of the peoplein terms of their age, gender, race, ethnicity, and location. Demographic characteristics strongly affect buying behaviour. The current po pulation of India is 1. 18 billion and it is the seond most populous country in the world next to China. And it is being projected that by 2010, it will overtake china with 1. 53 billion. Obviously that's not a good news but for marketers there lies lots of opportunities. Fast growth of population accompanied with rising income means expanidng markets. And among this 1. 18 billion population, more than 50% are below 25 years of age. and hat is the reason why why tere is tough ompetition in the area of soft drinks, networking sites, stylish mobile handsets, job portals and all. Estimated in 2008, around 71% population lives in rural areas even after so much migration to urban cities and that is the reason why low cost brands have started targeting rural cummunityites. They put Camps, Haat in melas to promote their products. Literacy rate, as estimated in 2009, for men it was 76. 9% and for women it was 54. 5%, thoug there is still wide gender disparity, but it has been observed that growth in women literacy rate is more than men's.So women is another big target for marketers. Specially for home based products, as we know women is the chief person to select them for her home. Now, In India diffrent behaviour of diffrent age group has been observed which is mentioned below. Adolescents: The new-age teens are marketers delight. They do no earn but they are fond of spending. They spend lavishly on clothes, eating out, latest gadgets and are very keen t keep up with their friends in terms of possessions and lifestyles. They do not feel guilty of spending their parents money and put pressure on their parents to shell out money for them.They feel they need to have a life of their own, and it should not be denied to them just because they are not earning. Youth: The current youngsters are growing in a more media-influenced, brand conscious world thn their parents. Companies have to take their messages to the places where these youngsters frequent, whether on the intern et, in a cricket stadium, or television. They do not mind information reaching them but they will reserve their right to make their choices. They know what they want from their lives and the product or servies they buy.They hate to be persuaded and influenced. therefore companies would do well to leave them alone to make thier choices. They create their own website, make movie with their own webcam, post their thoughts, pictures and writing online. Since they are sure about what they want, they prefer customized products and services. Companies are realizing that they have to provide something unique and deeply personal to in thier loyalty. People between 35 to 45: People in this age group are settled in their professions and have toddlers and growing children in thier home.The exert themselves in their profession because they realize that their career is likely to take off at this stage. They put in long hours at office and they have to juggle endlessly between their responsibiliti es as spouses and parents and growing responsibilities at work. Parents may be staying with them or they may be living in different city. Income of the people rises at a good rate and they are good spenders. Some of them may be buying their nfirst car while most of them thinking of upgrading their cars. They are also open to new gadgets for themselves and for households.People in this age group want to live a good life and are constantly on a buying spree to improve their lifestyles. They dress well, dine out frequently, and look for opportunities to go on holidays. These days they are also keen to buy new houses very early in thier lives. They also plan to retire early, and they plan thier finances accrodingly. People Between 45 to 60: Some people in this age group are at the peak of their careers while some others are struggling to keep thier jobs. Children beome major priority for people in this age group.They spend less as they save resources to fund the higher education of thei r children. They are also worried about their own future and make a last-ditch efforts to put a retirement plan in place. People above 60: People in this age group live on a steady income. Some of them live with thier grown-up children and are part of their household. They do not spend much on themselves. Their family looks after their requirements. Most of their money spent on buying gifts for their children and grand children. They have to spend a substantial part of their earnings on health-related issues and domestic help.Political Environment The political-Legal environment of a country is influenced by political structures and organizations, political stability, government's interventions, constitutional provisions, government's attitude, foreign policy. Businesses feel helpless in countries where contracts cannot be enforced by the judiciary of the land or it takes excessive timein the judicial proceedings. Governments will need to provide an environment in which businesses c an flourish. In turn, government needs businesses because the marketplace generates taxes. In this way government and businesses need each other.Also every aspect of marketing mix is subject to laws and restrictions. As in any part of the world, political influence is highly essential to start a business in India. Especially if you are planning to start a multi billion business, some sort of political patronage is an absolute necessity. Not only for safeguarding the interest of the company but even to begin the process of getting the required sanctions, one requires hold in the high echelons of politics and administrative circles. Indian society is highly plural. It is the biggest democracy in the world with multi party political system.During the last couple of decades, India has opened its market to world. It has absolutely become an open global market. Banking sector, Insurance sector and all fields of industrial and business are now open for multi national investment. Of course there are many obstructions to cross. And mostly all issues can overcome and establish business if you have the political patronage. India has a plural political system. With numerous political parties, national level and state level, it is very difficult to get a consensus among all parties for starting any business.Also these political parties have patronage of many factors, caste, creed and ideologies. There are political parties with left centric communist ideologies; they are totally against direct foreign investments. But other parties, who are main ruling coalition partners, have right centric ideologies and open for foreign investments. In most of the states, mostly local political parties are ruling. Political parties require financial patronage from big business establishments. Many constituent states have realized the need for foreign investments in their state for a growth oriented economic situation.Hence the climate has changed a lot in India. So many privileges are of fered to entrepreneurs to start business. With all these facilities, still political patronage is a must to start a business in India. Even after establishing the business, for a proper running of the business, political help is essential. It is mainly to sort out issues related to local taxes, labor problems and many such issues affecting the normal working of the companies. Some exapmles in which the government interfere has changed the way people did business †¢ India food items need to put Green dot for all vegetarian items and a Red dot for all non-vegetarian items. All the packaged products need to have MRP(Maximum Retail price) on their package. †¢ Auto industries had to introduce expensive emission control in thier car-Euro II compliance †¢ Public transport in delhi like autorickshaws and buses have to use only CNG in place of Petrol or Diesel. †¢ Introduction of VAT in Delhi †¢ RBI various guidelines to credit cards companies †¢ Introduction of 3G technology †¢ And very recently, India has asked RIM (Research in Motion), maker of Blackberry, to install its server in India for tracking its messenger & enterprise mail services. nd if they don't do so, there services will be banned, which will affect their business in India. Social-Cultural Factors Social factors influence the products people buy, the prices they are willing to pay, the effectivness of speific promotions and how, when and where people purchase products. They change gradually and some changes will be imperceptible if not watched closely. That is the reason why it is most difficult variable for marketing managers to forecast, influence and integrate into marketing plans.One thing India faces no competition is its varied culture and heritage. It has great diversity in cultural practices, languages, customs and traditions. In india people before starting a new business consult astrologers. Supersition are a part of life like they avoid eating non-vegetarian on Tuesdays due to some releigious reasons. People here consider cows a holy animal and it is worshipped and this is the reason behind failure of KFC in India in 1997 when they inroduced Beef items in their Menu. Values: A value is a strongly held and enduring belief.In India a person's values are key determinants of what is important and not important to him, how he reacts in a particular situation and how he behaves in a social situations. Today educated Indian consumer do not tolerate ineffective products and sloppy behaviour of marketers. He has become more inquisitive, discriminating and demanding. Comapnies should learn to expect tough customers. Time Starved Customers: Today many customers place value of non-material accomplishments, such as having control over their lives, and being able to take a day off when they want.As work life gets longer andstressful, people are spending their leisure time recuperating. Casual Frdiays and Home offices are further blurring the boundar ies between work and leisure. People will increasinly place more value on time than money. Multiple Lifestyles: Today People lead multiple lifestyles. They choose products and services that meet diverse needs and interests rather than conform to traditional streotypes. A person can be a teacher and also a a gourmet, fitness enthusiast and so many other things. Each of these lifestyles is associated with different products and services and is a otential customer for companies. This has increased the complexities of consumer's buying habits. A person may go on holidays to exotic holiday locations and may spend a fortune to travel, but may dine in very ordinary restaurants. Changing structures of Families: The growth in the number of working women means an increase in dual-income families. These families have greter household income but less time for family activities. More working women has meant an inreasing demand for time-savng devices and products, particularly for th kitchen.It i s being discovered that cost is more prominent in deisions made by women, whereas quality is relativly more important to men. This will have important influence when comapnies design marketing mixes for products where the women is prime decision maker. Some examples hwo this factor has affected the market: †¢ Hindustan Unilever limited markets different blends of tea under the same brand name to address the regional preferences of consumers. †¢ Gits India specialized in supplying gourmet mixes to housewives, knows the taste well of North & South India. MTV facebook, CNN, Discovery has completly changed the values of Indian consumers. †¢ Automobiles & Insurance companies potrays themselves as a family product in their advertisements. Natural Environment Natural environment includes factors such as seasonal variations, climatic differences, soil conditions and natural terrain. In consumer markets, the natural environment affects companies because of the differences in t he nature of products bought by consumers due to variations in seasons and climate. In difficult terrains like hilly areas, it is difficult and expensive to get products to the customers..It becomes more expensive to build distribution channels for companies whose target markets are geographically disperse. There are so many environmental issues in India for example Extinction of Tigers, Pollution in urban cities, Water shortages, Deforestation etc. So a company raising even a single issue could do well here. How can we forget to mention Idea's initiative to save paper by usine mobile phones. Its outstanding advertisements & promotional campaigns has really catched our attention. Government also doing thier best to save our environment like PUC(Pollution under control) is must for all the ehicles, soap industry must have to increase its biodegrability, strict laws against killing tigers, encouraging use of solar energy in big government head offices. Technological Environment Techno logy is practically everywhere today-it has changed the way we prepare food, we buy our clothes, and we build our homes. It has changed the way we send our posts, we take our exams, we fill up our forms and the way we resort to comfort and entertainment. Computers, the most visible impact of technology have come a long way from being huge machines locked up in a room to tiny palmtops with more features added everyday.It has all the functions of a calculator, a music player, a home theatre, a video camera and practically a better tool than a pen and a sheet of paper. With more features and functions, computers have led to loss of jobs for millions. In this context, we can look at the impact of technology, especially computers, in the Indian context. Cloud computing, Voice over internet, online social involvement, 3G technology, E-banking are some of the remarkable technological improvements that has changed the lifestyles of Indian consumers. Today companies offering outdated or obso lete technology couldn't survive.People are demanding up-to-date gadgets and gizmos. And this is something learned very well by Nokia in India, which introduces new and innovative handsets every month. In case of banking transactions, Earleir people used to go to banks for each transactions. Then they start doing it over the internet at home or offices and today they are demanding banking on the move i. e. on thier mobile phones. Also IT sector has made india one the biggest outsourcing hub in the world. So basically if a company wants to survive and stay ahead in India market, it needs to keep developing new products through its R.Econmic Environment The economic environment can have a major impact on businesses by affecting patters of Demand and Supply. Companies need to monitor these indicators to survive in the market. Income of Indian consumer has increased and now they are more and more high standard of living products. That is the reason why Harley Davidson, Porshe has set up thier showrooms here. After inflation next issue is Infation which is rising at constant speed increase in prices of fuel, Food items has really impacted producers here.

Ethical dilemmas Essay

Ethical dilemmas in the society have posted a major challenge to humanity since historical times. This has been contributed by the threats and immediate uncertainty that acts and reacts to kill the will and desire to do that which is good. Ethical dilemmas comprises of direct wrong acts in the society even when the correct acts are clear. However, the good actions are mostly never committed as they require dire commitment and are often interpreted in the wrong mode by the immediate peers and/ or work mates (Cyndi, 2008). In colleges, students are faced with major challenges related to their peers and the administration too. Ethics dictate that the students should not cheat in the exam rooms. Again, students are not supposed to steal others properties or sneak out of the school compound. The ethical thing to do in such a situation is reporting the case to the administration for disciplinary actions against the culprits. However, students do not report and remain silent in majority of the cases and therefore encourage repetition of the same acts. It is usually very hard to gather evidence since cases like those of cheating cannot have exhibits. Besides, there are long procedures to follow in filing such cases and therefore it appears as a waste of time by the students. Finally, it appears as a sabotage and betrayal of one’s peers and therefore one risks being segregated. Therefore, majority of the students though willing never acts ethically as they are torn between acting correctly or maintaining the demands of the immediate associations (James & Dean, 2008). Lawyers on the other hand are trusted with ensuring that the most ethical discourses are followed in the justice system. However, rarely does it happen as they defend their clients even when they are aware that he/she is on the wrong side. As a professional lawyer, bringing charges against another lawyer is hard even after clearly knowing that he/she has been on the wrong side (Scott & Ronald, 2008). This is because it demands involvement in terms of time and vast resources to effectively defend the case. Besides, one keeps off as the peer dislike people who go against one their ideologies in the societies. Like the students case, one may be left alone and therefore unable to operate in the profession which requires strong cooperation. As indicated earlier, lawyers know how to cover what is bad with good and lots of evidence may be required to win particular cases against them. Lawyers Johnnie Cochran and F. Lee Bailey defended O J. Simpson in his murder case with little challenges from other lawyers of their firms even understanding their client had committed the crime (Cyndi, 2008). Besides, accountants have also been strongly involved in unethical deeds where they inflate or deflate the books of accounts in solidarity with their partners to ensure that they make a company or project fail in favor of another one. In such cases, though there is enough evidence to launch major complains, the rewards are generally hefty and the members commit never to reveal it and exposing the deal would lead to threats by other members. This has been highly unethical as it may lead to loss of jobs and investments for innocent people (James & Dean 2008). An honor system application and use in the society has had many advantages to the immediate users and the society at large. It is cost effective as it is run by trust and enhancing efficiency is easy as it emanates from the individuals goodwill. For instance buses and trains can operate easily without waiting for routine tickets checking. Besides, it brings the groups together and promotes the spirit of team work in an organization or institutions thereby raising the efficiency of immediate operations. However, in the society where there is great tendency to do the wrong things than the correct one major businesses are bound to fail due to solidarity of the employees and staff. As a result, it promotes laziness and bad behavior as the employees act in solidarity to cover up their colleagues on the wrong sides in the organization or institutions (Scott & Ronald, 2008). This system breeds the major dilemmas and acts to kill the good people in the society by pushing them into the major peer cocoons. Conclusion. Ethical dilemmas have posted some of the major threats in the society to humanity and the production systems. They have far reaching impacts to the society especially if they are amongst the peers in institutions and other management units. To add to that, these dilemmas operates at all levels from school to high professionals and administration management realms therefore posing major risks to the whole society. To address the situation, institutions require embarking on strong campaigns to fight the unethical behaviors in the society. Cooperation and communication based on mutual trust and low coercion in organizations and schools should be established. Besides, the leaders should act as the major role models for all the people in their organizations or institutions. Reference list. Cyndi, B. (2008). Criminal Justice Ethics: Theory and Practice. New York: Sage Publishers. James, L. & Dean, B. (2008). Decision-making Near the End-of-life: Recent Developments and Future Directions. New York: CRC Press. Scott, A. & Ronald, R. (2008). Executive Ethics: Ethical Dilemmas and Challenges for the C- Suite. New Jersey: IAP.

The Matthew Effect Essay Essay Example

The Matthew Effect Essay Essay Example The Matthew Effect Essay Paper The Matthew Effect Essay Paper Abstraction In The Matthew Effect chapter of Outliers. Malcolm Gladwell states that a person’s success s attributed to the timing of their birth day of the month as it relates to the cut-off day of the months of athleticss and instruction. He believes that this one random day of the month is the start of a series of advantages that can finally take to success. Although timing of a birth day of the month and chances can play a important factor in one’s success. they are non the exclusive finding of success. Gladwell fails to admit the critical function an individual’s aspiration and natural born endowment drama in making success or the important impact household influences can hold on one’s success. Over-Simplified Since Biblical times. groups of people were separated by the rich persons and the have not’s. Matthew 25:29 provinces â€Å"For unto everyone that hath shall be given. and he shall hold copiousness. But from him that hath non shall be taken off even that which he hath. † ( Gladwell. 2008. p. 15 ) In chapter 1. of the Outliers ( 2008 ) . Malcolm Gladwell has a similar statement in â€Å"The Matthew Effect† . He argues that personal success is attributed to conceal advantages. such as someone’s birth day of the month. which in bend. creates chance through accumulative advantages. ( pg. 19 ) Gladwell calls these successful people â€Å"outliers† which he defines as â€Å"men and adult females who do things that are out of the ordinary† ( pg. 17 ) . Although timing of a birth day of the month and chances play a important factor in one’s success. Gladwell’s theory that those are the exclusive finding of success is over simplified bec ause it does non take into consideration the impact of one’s single aspiration. endowment. and household influences. Ambition In Outliers. Gladwell states that â€Å"people don’t rise from nothing† ( pg. 19 ) and wholly discounts the function an individual’s aspiration dramas in accomplishing success. When a pupil. or an jock. possesses a strong desire for success. regardless of their age or birth day of the month. it drives them to stand out beyond the normal scope. A perfect illustration of this would be a immature miss named Stephanie Bradley. She wanted to be a physician. Stephanie grew up in a little bluish neckband community in rural Texas. Her parents were non college educated and lived merely somewhat above the poorness line. She attended a little. public. 2A high school. with mean instructors. In add-on. she was the youngest in her category. in instances. by more than a twelvemonth because of a mid-July birthday. What set her apart from the other pupils was her desire for success and her passion for medical specialty. This aspiration drove her to work difficult and smart. stay focused. and neer take her oculus off her ultimate end. Along the manner. she made forfeits. but neer veered off class. She didn’t have any chances above and beyond 1s she created on her ain. Born With It Sheer endowment is another cardinal factor responsible for success and lies with the group of jocks that achieve success without the benefit accumulative advantages. These are the jocks who are born with a endowment that supersedes the accomplishment of other jocks. There is a difference between accomplishment and endowment. Skill is something that requires developing and experience to make good. whereas. endowment is a natural ability to vie with exceeding ability. ( Bing lexicon. 2014 ) While this endowment is rare to happen. when it exist. these jocks can happen success regardless of where their birthday falls on a calendar. One such athlete exists right now on a local high school swim squad. Taylor is a high school fresher who didn’t compete in small league athleticss. since his parents were more artsy than athletic and they neer had the fiscal resources to pay for extracurricular activities. In his first-year twelvemonth. a friend asked him to fall in the swim squad. Havi ng neer competed athletically. Taylor was hesitating but agreed. To everyone’s astonishment. he medaled at his first swim meet. Not merely in one event. but two. The following hebdomad. more success. more wins. His really first twelvemonth swimming. he won at territory. regional’s and is ranked 4th in the province. There is now talk of Olympic tests. He has competed and won against jocks who have been swimming since the age of four. hold logged 1000s of hours in the pool. and whose parents have spend tremendous sums of money on private managers. However. Taylor wins holding neer received those types of chances. He wins because of his natural born endowment. Family An individual’s household influences can besides hold a important impact on one’s success. While Gladwell acknowledges that heritage and civilization program a function in success or failure as illustrated in the Harlan. Kentucky and The Ethic Theory of Plane Crashes chapters. he doesn’t recognition straight. the parents. grandparents. every bit good as. siblings that can supply a cardinal component in making success. For illustration. if a parent has a strong desire to go through along their cognition or accomplishments in a peculiar athletics. they are likely to get down that procedure at a really early age which consequences in increased pattern clip developing the child’s accomplishment. This parent might besides provide extra preparation above and beyond what a typical manager would supply. The household could besides hold connexions with managers or instructors that allow for added direction. Siblings can besides force persons to a higher degree of p ublic presentation. For illustration. holding an older brother who plays baseball with a younger sibling will be supplying farther exposure that can develop their accomplishments. All this extra preparation and experience can develop a kid in front of the curve. regardless of their birth day of the month. The Other 32 % Gladwell’s illustration of the roll of hockey participants on the Medicine Hat squad showed that â€Å"seventeen of the 25 participants on the team† ( pg. 23 ) had the perfect birth month for the athletics. He credited their January. February. March and April birthdays for their success. However. that means that eight out of the 25 participants ( 32 % ) on the squad were successful. without the benefit of the perfect birth month. This group isn’t the largest per centum of participants on the squad but it does demo that success isn’t based on merely one factor. Gladwell’s statement that success stems from concealed advantages and chances created by those advantages is true in some instances ; successful people are non created from one expression. such as what month their birthday falls. That is merely one piece of the image of success. There are a battalion of factors i. e. aspiration. endowment and household that play a function in finding why perso n is successful and they all need to be encouraged and promoted. MentionsGladwell. Malcolm. Outliers. The Story of Success. New York City: Small. Brown and Company. 2008. 15-34. Print.

Academic Performance in Nursing Students Essay Example | Topics and Well Written Essays - 1500 words

Academic Performance in Nursing Students - Essay Example The more experienced person become good in critiquing and the more person know about the research, the more detailed he/she will do his/her analysis. When a person starting critiquing, he/she will simply need some basic guidelines to follow and to make their data collection successful and effective. Ethnicity and age are two variables that are known to be quite considerable predictors of academic achievement among nursing students. The restricted particular area in nursing shortage has increased that push to diversify, resulting in more mature-age students and students from diverse ethnic and cultural groups in nursing programmes. There is increasing pressure for nursing students to participate in part-time employment undertaking higher education and this may affect their academic performance. Difference in culture, age, language and ethnicity will influence on person’s personality and while performing this study or data collection that may be difficult to deal for the instructors to deal with all kind of people. The underlying objective of this study was to construct and testify a model that describes some of the psychological processes that underlie nursing students' academic performance.... ce in culture, age, language and ethnicity will influence on person's personality and while performing this study or data collection that may be difficult to deal for the instructors to deal with all kind of people. The underlying objective of this study was to construct and testify a model that describes some of the psychological processes that underlie nursing students' academic performance. The model hypothesized the age and entry qualifications influence students' academic motivation for example academic worries, expectations, self-efficacy, and this in turn has a significant impact on their decisions to seek maintain that consequently has an influence on their academic performance. LITERATURE REVIEW In this step a person who performs critique data collection have to see what others have done in context to their research or what is already known about their subject. Literature review may contain any article or journal etc. The purpose of this study was to evaluate the relationship of quality science course performance and tutoring services with academic performance of nursing students. Let's suppose we have taken first semester nursing students as an example. Quantitative data were collected using student records posterior to a semester in which the tutoring services were offered. The expediency sample consisted of thirty seven students who were enrolled in first semester of the nursing courses. The influence on academic performance was found out by comparison of the academic performance of the two groups i.e. the students who had participated in less than five tutorial sessions and the students who attended five or more than five tutorial sessions. The prior academic presentation was illustrated to have a statistically. A literature search showed that previous

Art Presentation Essay Example | Topics and Well Written Essays - 750 words - 1

Art Presentation - Essay Example This piece of work depicts the second coming of Christ, Christ’s ascension, and the Virgin Mary with Jesus on her lap. According to (Gardner, Helen, Kleiner pg), Mary’s eminence in Roman Catholic is clearly elaborated in the ornamentation of the Romanesque church Culture: The piece of architecture was established through eagerness of the Germany architects to embrace the architectural style from French Gothic. Initially, Germans expressed themselves through sculptures and according to (Gardner, Helen, Kleiner pg), the Chartres Cathedral art piece marked a new era in art and architecture in Germany. The Carolingian artwork can trace its origin when Charlemagne was at the helm of the new Roman Emperor in the year 800. To commemorate his achievement, Charlemagne revived the culture, art and political ideals for the new Holy Roman Emperor. The Carolingian artwork was characterized by illuminated manuscripts that Charlemagne brought during his many visits to North Europe. His era experienced the transformation of Carolingian art to classical style borrowed from Italy. A phenomenal Carolingian artwork is the image of St. Mark Gospels from Ebbo. The figure depicts a moment of frenzy and revitalization. In addition, the piece is illustrated in three-dimensional form and in a landscape. The artwork stands tall for the era since most of the artworks in the era were oriented on the ground. The architects of ottonian era advanced the skills and expertise inherited from the Carolingian architects after the fall of the United Holy Empire. Unlike the Carolingian architects, they also implemented Byzantine knowledge in order to customize architectural concepts for a unique identity. The era experienced intermarriages with the Byzantine, an incident that brought about a merge in the artwork and architecture. The Byzantine styles had a considerable influence on the presentation and orientation of the

Discuss the benefits and drawback of fair value accounting measurement Assignment

Discuss the benefits and drawback of fair value accounting measurement vis--vis other measurements with respect to enhancing the quality of financial information - Assignment Example The accounting system demands an estimation of fair market value in order to demonstrate the present value of future cash flows (Penman, 2007). Many financial analysts are of the opinion that the fair value accounting has significantly contributed to the reasons behind financial crisis of 2008 (IMF, 2009). In this paper the statement will be critically evaluated to justify such argument. The paper will also analyse the benefits and drawbacks of fair value accounting in comparison with other measurements in order to enhance quality of financial information. Many critiques have argued that apart from the reasons such as subprime mortgage, excessive debt and default credit swaps that had mainly caused for financial crisis of 2008, fair value accounting which is also known as mark to market accounting has significantly contributed towards the crisis through producing deceptive data and defective financial statements (Laeven and Huizinga, 2009). However, though there has been much substantiation regarding asset fire sales and downward spirals in financial markets, supporting evidences that may prove the accounting system’s function in igniting the crisis are negligible. Such discussion can be based on the following myths. Some critiques have argued in favour of FVA that the assets reported under historical cost in the company’s balance sheet have no relation to their current value. The values of most of such assets are documented at their purchasing price with adjustments for depreciation (for building, plant and machineries etc.) or appreciation (bonds and other fixed maturity investments) of those assets (Bonaci, Matis and Strouhal, 2010). However, such valuation may not be appropriate in current market scenario. For example, value of a company owned building may hold more value in present market than its depreciated book value as calculated under historical cost. Hence, even under historical accounting, importance of fair value has been established

Of Mice and Men is a novel about people Essay Example for Free

Of Mice and Men is a novel about people Essay Of Mice and Men is a novel about people. Are there too many cripples, misfits and unusual characters in the novel to consider Steinbecks portrayal as true life? Steinbecks novel is based on ordinary people during the American Depression. Steinbeck has an understanding of how migrant workers were and how it was as he had his childhood in California near Salinas Valley. During the period in which the novel was wrote was written migrant workers went from ranch to ranch working for money never really having a secure job as new technology in machinery made it cheaper to harvest crops. This introduces the two main characters George and Lennie, migrant workers, who do not fit into 1930s society. The novel based is on characters that represent different walks of life during the period illustrating the American culture. Steinbeck portrays the American culture in a condensed version occurring only on a ranch, showing the grim truces of the society, when the novel was written In Steinbecks novel the character Candy is a man who has gone past his prime of his life. He has a stumped hand and therefore he is too maimed to be working in the fields, he can be seen as a cripple in the novel. The result of this is that he has menial job as a swamper. To represent the fears of time Steinbeck writes about Candy being worried about getting the can as a result of his unimportance on the ranch, and this is shown when Steinbeck wrote I aint much good with ony hand. I lost my hand right here on this ranch. Thats why they give me a job swampin This suggests that the job was only given to Candy out of sympathy. Furthermore Candy saying I aint much good shows his awareness of his own situation, being worthless to the ranch. Candy represents the aged sector that exists in every society, at the time the novel was written work was very scarce and if people were employed they would have to work hard to say in work. Candy as an aged person is on his last job, because if he loses it no one else will take him on. This is his major fear throughout the novel and Steinbeck portrays the aged migrant worker as a pathetic man with only a dog to keep him company. Steinbeck writes Candy looked a long time at Slim to try and find some reversal The above statement suggests that Candy has no authority with the other workers on the ranch and needs Slim to assist him; this shows Candy, as a cripple, has no respect from the other characters, which is a portrayal of true life during the American Depression. With the dog eat dog world of the period skill, strength, intelligence, age and skin colour affected authority. Candy has a change of attitude after hearing about the dream soon after his dog was shot, Steinbeck choosing to write the dream being heard by Candy at this point in the novel when the character had lost everything that was important, gives the cripple hope for the future as his past (with his dog) is finished. Sadly the dog is a symbol of his possible future, the fate of the aged. In a time of mass unemployment and the fear of loneliness compels Candy to latch himself onto a belief to persevere in the harsh lonely world and this gives Candy the renewed confidence. Steinbeck shows the change of Candys attitude after he hears about the dream, Candy joined the attack with joy Glove fulla Vaseline, he said disgustedly. This quote enhances the change in the character of Candy, as before he did not say anything in general conversation between the workers and at this point he was important. The verb attack shows Candys aggression against Curley, who has a higher status than Candy and is more important to the running of the ranch and is the bosses son, not a cripple and stronger. The adjective disgustedly in the quote shows that Candy is sickened by Curley and Curleys attitude to others and Candy himself. This shows Candy is more than a cripple in the story, but a character who needs an image of a better future for himself with no worries. The dream of getting a ranch of their own is the need for some security can be compared as a pension in a modern view. Once Candy has this security in the dream Steinbeck enhances the character making him bolder, and his character comes out from the shell of an old cripple. In chapter two Steinbeck introduces the reader to the character of Crooks. The name Crooks is not used for him at the start of the novel and it is only later on that he is called Crooks. The names used for him are derogatory labels including stable buck, nigger and Crooks. Throughout the whole novel the reader never finds out the characters real name, which adds to the effectiveness of the character being a misfit. Steinbeck enhances the idea of Crooks being a misfit when he writes They let the nigger come in. Little skinner name of Smitty took after the nigger. Done pretty good, too This depicts that the other characters do not see Crooks a real human being but as an object of entertainment. Steinbeck conveys how a black man fits into the society of the period through racism. Crooks is a misfit in the novel because of his skin colour and his physical appearance, because of this he is segregated from the other workers on the ranch. This can be shown by They let the nigger come in this implies that the others do not want to be around him and that it is an important event when he does. The above quote can also suggest that Crooks wants to be sociable with the others and the word let suggests that the character has tried before. His injury to his back illustrates to the reader that he can be put into a category with Candy, as a cripple. The connection between the two is deeper than them both have a disability. Steinbeck brings them both together in chapter 4 at the start of the novel when he writes Yeah. Nice fella, too. Candy is shown to have a high regards and respect for him; Steinbeck puts them in the same situation in the novel. Candy and Crooks as cripples both need to belong to something as there is always the threat of getting the can or a similar consequence to of Candys dog. One may think that Steinbeck was trying to portray a bridge across racism in the period with a white man and black man wanting the same dream. As Crooks changes his view in the novel from being a defensive one to felling some hope about the dream too. At first Crooks attitude to little piece of land in his head is an objectionable because society has made him pessimistic and spiteful to any sign of others having some dream of happiness knowing that he can not have any because of race. However when he hears about the money he is more open and suggests he wants to be apart of it, this can be shown when Steinbeck wrote If you guys would want a hand to work for nothing- just his keep This quotes conveys Crooks hope in the dream and he wants to be apart of it to be secure and treated as an equal. The reader learns a valuable lesson from Crooks and Steinbeck portrays it effectively that society is in the wrong not that the characters. Steinbeck illustrates Crooks as being a proud son of a bitch with his tidy room but this does not make just a misfit or a cripple but he has humanity with all other blacks. Thats why a lot of time is devoted to him in the novel, his role is equally important to the social statement made by Steinbeck. The end of this key chapter with Crooks in, chapter 4, unhappily ends how it began with Crooks rubbing medicine into his back, this is a powerful message put across to the audience which may evoke the reader to think that society will not change unless we change society. Crooks had briefly gained some respect from other white males and had hope for the future, but it is when this happens that a women shattered his hopes, this would be terrible to Crooks because women were thought to be lower and weaker than men, so being put down by Curleys wife made him worth nothing, just like during the beginning of this chapter. A character that is, in essence, unusual is Curleys Wife. She is unusual because she is the only female character who speaks in this novel. Steinbecks portrayal of women in this novel is not in a good light, given that the men go to a brothel. Women typically represented as objects of sexual nature not as partners or equals but as. Curleys Wife is unusual in a way that she is the only women on a ranch full of men going around dressed to seduce, this can be shown in She had full, rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red. Steinbeck suggests that she is trouble by all the red in the description, with red bringing up connotations of danger. The red also can connote seduction. Steinbecks character has a habit of looking for her husband which can suggest that she is lonely and is constantly seeking attention from the other men, another reason for dressing up seductively is to conceal her loneliness, Steinbeck includes her in the novel to portray the American housewife, wanting to be something more than a housewife. This was typical during this period of social change with Hollywood and women becoming celebrities, which is exciting compared to a life on the ranch. Steinbeck effectively portrays this in He says he was gonna put me in the movies. Says I was a natural. This implies to the reader that she wanted something more to her life than to be stuck on a ranch. This however makes her a misfit on the ranch in the novel because of her wanting a different dream to come true, but during that period people were fascinated about celebrities so the character of Curleys Wife can represent the womens struggle during the American Depression. We learn from the novel that society during that period was male orientated and that women were beginning to have their own dreams other than finding a good man to marry. Throughout the whole novel the reader is aware of Lennie being a misfit in the novel. When the reader is first introduced to this character his physical description suggests that he is misfit large pale eyes can connote the lack of intelligence, giving the sense of subdued expression, the adjective large agrees with the stature of Lennie, though the adjective pale implies the mindlessness of him. The other characters in the novel who are misfits, unusual characters or cripples have a physical or emotional problem but Lennie as one of the lead characters is different with an intelligence problem; this engages the readers sympathy as Lennie is every childlike. Steinbeck writes about the childlike behaviour of Lennie in Lennie was still smiling with delight at the memory of the ranch This quote depicts Lennies lack of social skills, like a child, which gets the character into a trouble that wouldnt have really happened in the novel if the character was not a misfit, such as what happened in Weed where he stroked the womens dress not knowing that he was doing something wrong and ended up being outcast and hunted. Steinbecks 1930s society is not tolerant of Lennie and his disability to handle a difficult social problem. Society when this novel was written is not an understanding one and Steinbeck dramatically portrays this by the fight in the novel. Steinbeck shows the reader during that period people acted too rash and unsympathetic, and Steinbeck with this novel wants people to take notice of society and for it to be more tolerant to misfits, cripples and in a sense unusual characters. Steinbeck leaves the ending of Lennie at a moderately neutral point of view; this lets one make up ones mind to know that its a tragedy. On one side that it is a tragedy that Steinbecks characters have no acknowledgment of Lennie killing Curleys Wife by accident and that he has no understanding of death and his own strength. On the other side some readers may believe that Lennie should be shot because he killed a human, even with his lack of intelligence it still make him a danger to society. Steinbeck writes his death in the place where Lennie suits best throughout the whole novel, in nature Suddenly Lennie appeared out of the brush, and he came as silently as a creeping bear moves. This quote implies that Lennie suited the environment that he was in, and the metaphor a creeping bear moves is a powerful one. In addition, it conveys the character to be almost part of nature and if he was never meant for society. As a result of this, the reader may think it is less of a tragedy as Lennie dies where he belongs. Steinbeck portrays the purpose of Lennies character of being the character that allows people to have a dream. Lennie is the one to console in and not to put down people, because he has no real understanding of how the world works. Candy and Crooks benefit from having time with Lennie as Candy has someone to talk too furthermore ensuring Candy a no opposition to joining the dream, which may not have occurred if Lennie was not a misfit to society. Crooks has someone to talk to without no prejudice as it because of Lennie being unintelligent, he did not understand the concept of racism. Lastly, Lennie ensured Curleys Wife finally got someone to talk to in the novel. Steinbecks misfit Lennie shows the flaws in society that needs to be exposed in true life. If there were more people like Lennie on the ranch (society) there would be more empathy towards others and their feelings and there wouldnt be feelings of superiority other one another. George and Lennie have a friendship that is not typical of the period in which the novel was set. Two men travelling around together and working together was unheard of, the American Depression saw people distant themselves from each other. With no security, men chose not to trust each other. Steinbeck depicts this effectively throughout the whole novel. This relationship is not typical of the era, Steinbeck shows this when he writes Guys like us, that work on the ranches, are the loneliest guys in the world. They got no family. They dont belong no place. This illustrates the stereotype of the migrant worker making this unusual relationship out of place in the novel and Steinbeck wanted to show this by the effects of their relationship upon the characters. The relationship being not of true life has a sense of inevitable doom to it. Steinbeck depicts the relationship to draw other characters to it so that they can belong even though the friendship creates suspicion in; He hooked his thumbs in his belt and squinted one eye nearly closed This expresses to the reader the Boss had never seen it before and that thinks it trouble, with squinted one eye the verb creates suspicion. This clearly emphasis the idea, that the relationship sparks the plot with eventually, Lennie killing Curleys Wife. Perhaps Steinbeck shows this because he is making a social statement on the period where people just can not trust in one another or be emotionally close to each other, with out anything going wrong. George and Lennies relationship shows one how much empathy and understanding one man can have in another. Against everyone being antagonistic to the relationship George stuck by Lennie until he could no more. Steinbecks characters have a friendship that is destroyed by the attitudes in society of the period. In conclusion to this essay, Steinbeck has wrote misfits, unusual characters and cripples in Of Mice and Men to show the faults and prejudices during the 1930s American depression, in which the novel was written. Steinbecks characters portray different aspects to the life in the period. Crooks represents the life of a black man having to struggle through life being worth nothing because of skin colour, whilst Curleys Wife represents how a women struggles in a male dominant society, the male dominant society being the ranch itself. Candy symbolises the aged in the period, being old is being useless and unwanted. Though the novel has misfits, unusual characters and cripples they would not have as much affect if they were not contrast to the more stereotypical characters of the period. Curley and Carlson show the reader the bleak and lonely lives migrant workers had. The contrast has a bigger and more meaningful social statement made by Steinbeck. The writer effectively shows this at the end of the novel. Now what the hell ya suppose is eatin them two guys? This enhances the social statement made by Steinbeck, with Slim consoling George but the other more usual characters, Curley and Carlson, not coming together after the whole plot Steinbeck keeps them apart and socially distant, unaware of the situation George is in. the novel is also concluded within the novel where the image of the water snake an the heron. The whole novel is summarised, with the calmness to the heron snatching the water snake. Steinbeck implies this animal image that humans in a society live like animals and how that we have not evolved to be more tolerable of peoples differences; the consequence of this is Lennies death. Steinbeck conveys marvellously that this will keep transpiring as the heron returns to the pool to catch another water snake.